ABOUT
WORK
Crazy Raccoon
CrazyRaccoonCupApexLegendsVol.9MainTitle
The production of the opening video for the 9th Crazy Raccoon Cup Apex Legends.
Crazy Raccoon Cup is a gaming tournament organized by the pro-gaming team “Crazy Raccoon” for the purpose of expanding the world of esports. It is an online event that features those active in various fields of work such as pro-gamers, streamers, creators, and talents.
RE-EXPERIENCE THE IMPACT
This video is created with the fans in mind. Incorporating sounds and visuals from the previous tournament streams, viewers are able to re-experience the impact through this video.
With a film trailer as a motif in mind, we’ve added a narration speaking matter-of-factly in order to provoke anticipation in viewers.
For Kanji we used Gothic font, Minchotai Font for Kana. By using a highly bold font, we’ve strived to enforce strength in the words like a message from a manga.
We’ve kept the colors simple with red, white, and black, but we made sure it did not get repetitive or boring by looking out for the colors in the letters and background in each scene.
“Some people have the insight to see the board,” “I told you, we’ll definitely win if we don’t make any mistakes.”
“Some achieved dramatic growth, ” “I’m so glad I participated in this with you two.”
“Some people went beyond their limits.” “Naraka-san, we’re definitely holding this off.”
“After a fierce battle, they proved it.”
Each participating team has a designated hashtag on Twitter, and with each memorable scene came a lot of comments from the viewers. Our idea was to display the exact wording posted on Social Media as a text.
As CR cup is an online event, it relies on comments and social media to create its hype. Viewers’ “words” become the “cheers and support”, so we’ve composed it into a visual along with the players’ voices.
“I’ll win this.” “I DID IT!!!”
“It was a blast!” “Satan overrun.” “Seriously, I’m so glad to be on this team.”
“Smash-up!!” “Apex is fun!” “Awesome!!!”
ENCHANTING THE FUTURE BEYOND CERTAINTY
We’ve created a catch-phrase constructed with a narration where a third-party person was looking back on the previous tournament, as a way to express the viewers’ perspective. When watching a skilled gamer, there will be plays where it feels like you are looking at the future. One of the scenes that captivated many was when a player proceeded to become a champion after declaring victory. Their certainty about victory led them to a future of triumph.
Moreover, the tournament streams were on a few-minute delay, so it could be said that the participants were living in the future world from the viewers.
SCATTERING MYSTERIES
We’ve added a riddle under a link in the video to attract people to come back to re-watch it.
Production Credits
Production
nim
Direction + CG Design + Motion Design + Post Effects + Script
Nate
Art Direction
Kaoru Miyazaki
Music + Sound Design
Mameyudoufu
CG Design
Mintoll
Voice
Amatsuki
Script
Iori Shiro
Special Thanks
Hayanari Daijima, riki, Kenshiro, Hamaryo, REiKA, Daityan, ToMaTo, mikko, Sahara, CR staff, CRCUP viewers
etc.
nim
nim Showreel 2023
Crazy Raccoon
Crazy Raccoon Cup Countdown